Lessens burden on the Homepage
Many times the amount of traffic a website attracts makes the functioning of the website particularly a poor experience for individual users around the world. This way, any potential customer gets turned off and might shift to a different source to invest into. Having a microsite lessens the burden off a homepage making it much lighter and easier to operate, while maintaining customer’s interest.
Exhibit more potential
With microsites to a website, companies have the potential to exhibit more detailed information about a product or service being offered or run individual campaigns to boost business. Microsites are a good way of giving detailed explanation about a topic. With all the detailed information in one place, companies can turn potential visitors into prominent customers after giving them an overview about every detail associated with the product.
Every page on the internet has its unique URL, content, and motives. With microsites, companies can benefit by applying Search Engine Optimization on every page, thus increasing inbound traffic and higher search attraction on various Search engines which in return increases higher chances of conversion.
A microsite/minisite/landing page is inexpensive and much cheaper to develop as compared to a regular website, much easier and simpler to maintain and it gets the work done with ease. With the many advantages it carries, having a microsite is a definite plus point to any business.