With SEM, targeting is done directly and is usually more responsive in terms of yielding results. Any website can be targeted at a user at the time when they are looking forward to invest. With the right techniques and measures; searches can be maximized to convert into sales and enquiries, proving profitable to any business.
Valuable traffic attraction
When searching on Search Engines, 93% of users don’t look further than the first 2 pages of search results. It has been widely observed through various surveys that 33% of users believe that companies found in the top search results are major brands and will be most valuable to invest into. With Search Engine Marketing, any website can be listed on top of every search related to the business’ and the user’s interest.
Optimizing a website can take months to show significant effects, but with various search engine marketing techniques like Pay-Per-Click (PPC) advertising campaigns, etc.; setting up can be done in a day and results are visible almost immediately.
Feasible and effective
Search Engine Marketing techniques prove to be one of the most effective means of advertising today. In the year 2012, North American Advertisers spent an approximate of US$ 19.51 billion on SEM which is clearly evident to the effectiveness in terms of results for any business.