With huge sectors dependent on them, lead generation remains the need for various businesses like insurance agencies, education institutions, and every type of online marketing companies.
Mass advertising is the major benefit of Lead Generation. Having leads maintained in a database stores the caliber to be advertised about a product/service offered by the company all at once which results in a higher conversion rate in terms of reach.
Respondents revealed that generating leads online contributed to a 14% decrease in telemarketing and 42% share of total sales originating from leads generated online. Having leads generated means bricking the wall to a higher ROI from the core of the business.
Maintaining customer database
The whole concept of lead generation stands on the ground of maintaining customer database. By maintaining a database having customer details, products and services can be advertised to the specific lead from time to time.